Loro Piana

Based in the region of Biella in Italy, the Loro Piana family established its fabric trading business in the early nineteenth century, specializing in woollen fabrics.

In the mid-twentieth century, the family founded Lanificio Loro Piana and began to develop business relationships with haute couture and luxury brands.

Loro Piana soon became known as the international expert in cashmere, vicuna, merino and extremely fine wool.